The New Huggies.com

Wow!!! I received an email update from Huggies.com and this is what it says:

So, I decided to check out the site to see what it is all about.

I got a pleasant surprise after I signed in:

Note I can actually have a full profile on Huggies.com now, like I do on Facebook? It's one of the rare sites I came across that has integrated a social network function! It's something I've always thought a business should do and Huggies.com have done it! Huggies is really making the effort to engage the mommies and give them reasons to return to the site.

However, the question I have is, what makes the mommies want to spend time on the site maintaining a profile when they already have enough to do on Facebook (not to mention taking care of the babies)? Plus, they won't have as much friends as they would do on Facebook. While it is good effort, this might be much easier accomplished if they work with the social networks i.e. Facebook or Friendster. Instead of asking the mommies to establish a new profile on Huggies.com, it could be possible they import their basic profiles from the social networks. In that way, their activities on Facebook can also be posted on Huggies.com, easily making Huggies.com a more dynamic place. Users are also more familiar with the (social network) interface, thus making it easier for them to update profile/status when they are on Huggies.com. This is in addition to the knowledge that these social networks are extremely viral tools. Activities by these members can be seen by their friends, and ta da, there you go, it's marketing to NEW potential customers, besides engaging and retaining the old ones.

But it is too early to say Huggies.com wouldn't do well. We shall see.

Good effort Huggies! I love your diapers!!! (More discounts please!)