What I want to talk about is the Huggies website. I happen to see the little ad on their diaper pack asking parents to visit Huggies.com for more information, advice and promotions on Huggies product. Since I always buy Huggies diaper, the word 'promotion' was of course, calling out to me loudly. However, that thought only lived in my brain for a mere 5 minutes before I forgot about it completely.
My trip to NTUC yesterday reminded me I needed to go to Huggies.com. They had a promotion where parents who bought the Huggies Ultra for Newborn could stand a chance to win a cool-looking nursery set from Mothercare. I wished they had this promotion earlier. I would have grabbed tons of those diapers. Even though I don't qualify for the promotion anymore as my darling girl has be promoted to wearing M size diapers, I decided I NEED to check out Huggies.com.
I was greeted by this pleasant looking page. Information was divided into mum-to-be and parenthood. An attempt was made to let users zoom in on the information they may find most useful once they get into Huggies.com. Of course, I needed to join the Huggies Club to enjoy special privileges and promotions so the next thing I did was to sign up as a member.
What was commendable during sign up was an effort was made to explain to users why huggies.com needed the information they were asking for. It gave assurance to users that 1)They were not asking for information for the sake of asking, 2)They knew what they were doing with your information, 3)Misuse of information will be kept minimal.I received a welcome email from them immediately after sign up confirmation.
And to further orientate members on Huggies.com, they even explain the various features of huggies.com in the email, complete with links to the section itself if you happen to decide on the spot that you want information from that section.
So far, I was very impressed with sign up procedures. It is a demonstration of engineering a product with the consumers in mind.
Usage of the website for information was easy. While some websites e.g. www.babycenter.com.sg categorise information according to the age of the baby, and then some common problems that parents may face (which is good for parents who generally want to prepare themselves and know what to expect during their child's development), huggies.com categorises information according to the common problems parents may face. Straight to the point, parents get solutions to problems with little navigation around the website.Overall, it is an extremely pleasant website for parents to get information from. It is truly a website built with parents in mind.
Now I'm just waiting to receive some good offers on those diapers.
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